Given the present restrictions on the use of certain words would LC be able to sell an O_______pic breakfast any more?
No, but during the Beijing Olympics, what with Michael Phelps' diet being publicised, I ate a Little Chef Olympic Breakfast and felt that the Trade Descriptions Act should have had them down for not being big enough.
The Olympic breakfast of Michael Phelps:
- three fried egg sandwiches, with cheese, tomatoes, lettuce, fried onions and mayonnaise
- three chocolate-chip pancakes
- a five-egg omelette
- three sugar-coated slices of French toast
- a bowl of grits
- two cups of coffee
The Olympic breakfast of the Little Chef:
- Two rashers of back bacon
- two free range griddled eggs
- sauté potatoes
- griddled tomato
- baked beans
- toast or fried bread
OK, the Little Chef has a larger variety of stuff (including bacon!), though drinks aren't included. There's a huge difference in the number of eggs though - 2 verses about 10. And probably less sugar and fat in the Little Chef version - even gram for gram. I do like the sound of those fried egg sandwiches though...
Then again, if you look at the price of a Little Chef Olympic Breakfast (£7.99 - admittedly the same as 4 years ago), it's not hard to see why they have struggled. That's a 10 item breakfast (and each item is quite small) - the non-student price for that at Southampton University Student Union (the one 10-item I can recall the price of) is less than half that, and likewise at most greasy spoons throughout the land, you'd be able to get that amount of breakfast, with a drink, for not much more than £5.
The price was really my complaint - certainly the Olympic breakfast didn't really need to be bigger - it just needed to be cheaper.