The Aller Cross roundabout is to the North East of South Molton, a small North Devon market town. Whilst most of the traffic from the east will continue towards Barnstaple and Bideford, some will turn right onto the A399 towards the holiday destinations of Ilfracombe, Combe Martin and Woolacombe. This holiday traffic is signed this way to avoid the traffic of Barnstaple, although this is not as bad as before the Barnstaple Western Bypass was built.
Just south of the roundabout on the B3226 is a turning towards Stags Head and Filleigh. This was part of the original A361 before the North Devon Link Road was built.
Several years after opening, a Little Chef restaurant was opened. However, this did not last many years and in 2005 the North Gate Inn took over the site.