|From:||Kingsgate, Bridlington (TA176666)|
|To:||Martongate, Bridlington (TA185684)|
|Via:||Hilderthorpe Road, Promenade, Sewerby Heads|
|Distance:||1.8 miles (2.9 km)|
|Meets:||A1038, B1423, B1255|
|Former Number(s):||A1037, A1038|
|Route outline (key)|
The B1254 is an urban B-road in the Yorkshire seaside town of Bridlington.
It starts at the western end of Hilderthorpe Road, at the point where the south-bound A1038 TOTSOs right from Bessingby Road into Kingsgate. After half a mile, we reach the Hilderthorpe Hotel on our right, and at the crossroads here the B1254 TOTSOs left to enter Bridge Street and a 20 mph zone. The route then continues via Queen Street and Cross Street, to reach the southern end of Bridlington's Promenade, although the two streets just mentioned are so narrow that they carry south- and west-bound vehicles only; traffic proceding in the opposite direction must use the equally one-way Manor Street and Chapel Street to join the (north-easterly-bound) Promenade.
Unlike most roads bearing that name in coastal towns, Bridlington's Promenade does not actually overlook the sea, running, as it does, one block inland from the beach. After just over a third of a mile the B1254 turns to take up a more northerly course along Flamborough Road. After passing beneath the Bridlington to Scarborough railway line, the road becomes dual-carriageway for a third of a mile and bears the name Fortyfoot until it reaches a roundabout, after which a run of less than 300 yards along Sewerby Heads brings the route to its terminus on the B1255.
The route of the B1254 is unchanged since its first classification in 1922, except that today's westernmost section, from the Kingsgate turn to the Bridge Street / Queen Street junction, was added only in the early 2010s. Previously, that stretch had been a part of the A1037 (until the late 1920s) and then of the A1038.