Bexhill is a large town on the south coast, between Hastings and Eastbourne. The A259 South Coast Trunk Road is the main route passing through the town. The centre of the old town was bypassed by King Offa Way in the late 1970s but this still left other bottlenecks, primarily a single road linking Bexhill with Hastings. A few years later in 1982 an outer bypass of both Bexhill and Hastings was recommended. This culminated in the scheme of 1994 for a dual carriageway bypass of both towns with grade separated junctions. In addition the Bexhill Northern Approach Road was promoted by the county council to provide a direct link between the bypass and the town centre.
A public inquiry took place between 1995-6 which recommended the scheme go ahead along with a multi modal study undertaken in 2000. However, in 2001 the scheme was scrapped due to environmental effects on the surrounding landscape. Following this a smaller scale scheme was investigated. This resulted in the Bexhill to Hastings Link Road opening in December 2015 which uses the route of the former Northern Approach Road proposal.